Wednesday, February 23, 2011

Twitter Book Parties

Today, Publishing Perspectives posts a piece I wrote about book publishers who are repositioning their marketing budgets (read: shrinking and possibly even eliminating) by throwing Twitter Parties to launch their books and new imprints. This was a fun story to write- I got to speak to @thebookmaven, Bethanne Patrick as well as other lovely book folks who are claiming this virtual territory to propagate authors and their livelihoods. Read it here. If you Tweet, I'd love for you to follow me at @Rachelrooo.

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