Tuesday, November 22, 2011

Just the Right Book

It feels good to showcase an indie bookstore company, Just the Right Book, right before the official Holiday Shopping season begins. Oh wait, it began before Halloween this year, didn't it?
My feature that's on Publishing Perspectives today is about a creative bookseller named Roxanne Coady who launched a new business model online-- matching readers to books based on human to human customer service. Not eBooks, not discounted books... just books.

It was a pleasure to talk to Roxanne and learn about a self-imposed exile she gave herself from her bookstore four years back. She left the shop in capable hands and embarked on an 8-week journey interviewing people in the book business, from other bookstore owners to the heads of all of the big publishing houses to Ron Johnson, the visionary designer behind the first Apple store. Click here to learn about how those conversations reshaped the philosophy of her business practices.

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